Microsoft’s Windows Phone 7 seriously needs some applications and games and instead of hiring a team of skilled developers they prefer alluring existing iPhone and iPad game developers. Well the high note is existing iPhone app developers now have got an extra option to earn money.
iPhone and Android games were the major target markets for developers to cash in on. But with the intervention of Microsoft with good freebies, there might be few game developers who would fall for the other side of the Window. The ray of hope for Microsoft and also an attractive application for all game developers is the XBOX 360 Live integration in the WP7. This particular integration may make iPhone game developers jump to latch on the opportunity before any one else gets into the business.
The strategy by Microsoft could be transfer the existing XBOX fan base to mobile gaming too and also make its first serious appearance as a “Mobile Gaming Brand”. But questions still exist how the company will go on from here on in roping in iPhone game developers and in keeping them interested and rich.
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