New survey offers interesting insights to iPhone developers.

May 6th, 2011 by Saptarshi Roy Chaudhury No comments »

A new study by Harris Interactive and commissioned by EffectiveUI offers key consumer insights to iPhone developers looking for ways to maximize the potential of their app development efforts. The study finds that majority of mobile app users download apps based on good user experience (UX) and recommendations, rather than influencing by the brand name of the company releasing it.

The survey further reveals that 38% of app users are not satisfied with most branded apps. Further, 76% of mobile application users have the opinion that all branded companies must have apps to make shopping easier. Other key findings of the survey include:

32% of those surveyed have told others about a bad experience with a app.
13% have avoided downloading apps from a brand name organization due to a previous bad experience.
73% of app users see eye to eye that a company’s mobile app should be more user-friendly than its website.
Only 18% of app users base their download decisions as per the brand name company.
On UX considerations: 74% think it should be easy to use, 75% think it should do exactly what they want it to do and 57% think it should be nicely designed.
29% users downloaded apps as a result of a recommendation from someone who had a good experience with app.
66% app users have downloaded an app based on a review or recommendation.
57% have recommended an app because of a positive experience.

“The results of our survey are quite telling, and further proof that organizations must invest more in the user experience of their mobile apps, rather than rely solely on the brand,” said Rebecca Flavin, CEO of EffectiveUI.

“Mobile applications are the sure fire way to extend a brand. It’s time for organizations to understand how to fully leverage the mobile channel and optimize a user-centered approach to drive adoption, as well as reinforce and drive brand loyalty,” he added.

The survey clearly highlights the need for iPhone developers to focus on optimizing the user experience to retain customer loyalty and boost the potential of their apps.

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