A study by Distimo in partnership with international games market research firm Newzoo reveals that more than 5 million iOS games downloaded per day in US & European countries. According to the study, games represent the largest single app category in Apple’s App Store.
Some key findings from the study are-
• 63 million gamers downloaded an average of 2.5 games per month.
• 88percent of downloaded top 300 iOS games are now offered for free.
• In-game purchases generated around two-fifth of total revenues.
• In-game spending on free games accounted for 40percent of the total revenues for iPhone/iPod Touch and 32percent for iPad.
• 6 to 7 percent of the online population has an iPhone in the US, UK, France and Germany, while 3 to 4 percent has an iPhone in Spain, The Netherlands and Belgium. The share of iPhone owners who play iOS games is between 50 and 75percent.
• Nearly 15 million Americans who play games on mobile phones or tablets actively use an iPad.
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