Well, as Steve said, that Apple would be open to open outside ad networks, it just happened through new developer license agreement but it have different terms at different levels.

Apple’s last license agreement released in April states that they’d block all outside / third-party ad networks from selling “in-app” ads on it’s devices by muting their ability to track user data in absence of any clarification from Apple.

Steve at D8 Conference said like, Apple wasn’t interested in banning rivals to its iAd platform but just wanted to cripple third-party analytics companies like Flurry.

The following is the part of the legal, talks about the Ad.

3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:

- The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent); and the disclosure is limited to UDID, user location data, and other data specifically designated by Apple as available for advertising purposes.

This reflects almost the same as what Steve said at D8 conference but little beyond that, it states “for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent” So, Google well suits here as it qualifies, as a developer and distributor of mobile devices. Other than that its simple to guess and very obvious as well, if Microsoft entered in advertising market for mobile devices, they would not qualify either.

One good thing is that the smaller companies like Greystripe, Millenial Media and Medialets can still can get their ads built into apps developed by any iPhone developer as it is happening right now. If these requires user data to target proper ad, they can only get it through the permission of the Apple and the user of device.

As Steve Jobs showed off iPhone OS 4 on April 8th, 2010, one of the most talked about feature since then has been the iAd – Apple’s own advertising platform for iPhone, iPod and iPad devices. While we have covered some other iPhone OS 4.0 features earlier, this is time we give you an insight into what iAd could mean for an iPhone developer and user.

According to Steve Jobs, founder of Apple Inc., “People aren’t searching on the mobile device, like they do it on desktop”. He feels that if an user needs to know about a good restaurant, he would most likely load up the Yelp ! app rather than searching for it. On the same note, he mentioned that the current ad bars that are served to iPhone users in many free apps are really deterrent to a good user experience because they take the user off from the app that they were using, onto the app store, or open Safari browser or to some other app. As a solution to all these Apple has introduced iAd, their new Ad platform that is integrated into iPhone OS 4.

Apple has a different approach for their new Ad platform. They want it to be ‘interactive’ and ‘emotional’. Current ad platforms which we see on the web in our everyday life are just ‘emotional’ but not ‘interactive’. Apple wants it to be ‘interactive’. For example by clicking on an ad you can visit a shop virtually and purchase goods or watch the video of a product and play little promotional games and make purchases using your linked credit card with an iTunes account.

If all that is being discussed right now comes out well, it is sure to give AdMob and other mobile ad platforms a run for their money as most iPhone developers would likely prefer to use the iAd system.

iAd specifically looks very promising for iPhone developers as it opens up dual opportunity. Firstly developers can integrate iAd within their free apps to generate some additional income. Second, iPhone developers can create a service offering based on this by developing ads for other businesses who would like to use iAd.

Yesterday Apple showed off its iPhone OS 4.0 at the Apple Campus in Cupertino which introduced tons of new features along with 1500 new APIs for the iPhone developers. Also, to our delight, we observed that they have covered all the 5 features we predicted for iPhone OS 4.0 in our earlier post.

This is probably one of biggest ever update iPhone has seen and the features introduced are sure to make the iPhone developers and users equally happy.

Finally, iPhone OS 4.0 brought the most needed ‘Multitasking’ (ability to run more than one App simultaneously) and some more unexpected new features to iPhone.

The new iPhone OS 4 has now introduced a bunch of features including

• iAd
• Enterprise Security
• Game Center
• iBooks
• In-App SMS
• Folders
• Spell Checking

We will be discussing about most of these features in details in further posts.

“Multitasking” was definitely the most awaited feature and the various multitasking APIs introduced by Apple would probably be the most important update for iPhone developers.

Developers always wanted these and now we are sure there are more ideas brewing to leverage these additional features in iPhone. Let us know how you feel these features are going to change iPhone development in the coming days.