Apple has just launched iAd Producer, a new tool for iPhone app developers. The app will really simplify iAds creation for the company’s mobile advertising platform. It will allow developers to create sleek and interactive iAds for iOS on their Mac through a step-by-step ad creation process.

iAd Producer makes it easy for you to design and assemble high-impact, interactive content for iAd. iAd Producer automatically manages the HTML5, CSS3 and JavaScript behind your iAd to make creating beautiful, motion-rich iAd content as easy as point and click.

For advanced developers, iAd Producer offers sophisticated JavaScript editing and debugging, along with a powerful extension mechanism that enables them to create and re-use their own page templates and components.

The Apple iAd Producer is loaded with several key features like a Visual Designer that gives the developers access to all the essential components of iAd creation in a single window. It also provides complete workflow for content creation in addition to powerful editing feature tools. iAd Producer also provides iPhone developers with several Page Templates to create attractive mobile advertisements. The Component Library provides general interface components such as buttons, switches and sliderset., as well as CoverFlow views and Carousel without the developers having to write a single code. App developers can make the ad content more effective with its Pre-built animations and effects feature.

The Simulator — on your Mac or your iOS device will let you test drive and perfect your iAds.  The Asset library available in the application will help developers to manage all the visual assets like images, movies and fonts. Advanced iPhone developers can make use of the Advanced JavaScript Editing features available in iAd Producer for auto-completion, syntax coloring, and auto-indent. Project Validation in the application reviews and ensures that the content is ready for submission to the mobile advertising network. JavaScript Debugging enables setting breakpoints in your JavaScript code and JavaScript “minification” and concatenation helps app developers to optimize the files.

The introduction of iAd Producer will simplify the ad content creation process. It is also aimed at reaching a wider constituency of advertisers and making iAd mobile advertising program even attractive for iPhone app developers.

Source- Apple Official Website

A recent opinion take by Los Angeles Times on iAds has revealed that many iPhone and iPad developers are very happy with the iAds Advertising network. iPhone Developers are more than just happy with the new iAds as the program offers premium Ad placement which allows increased application revenue.

Not only developers but even Advertisers showed their happiness with the new iAds policy. Advertisers are pleased with iAd’s performance  noting the level of engagement for users and their willingness to revisit ads multiple times. This is a good news for both iPhone and iPad application developers as even though Apple left out third party developers out of the race its continued commitment to give something to iDevice developers is paying them off.

Finally Apple has pitched the iAds advertising network for iPhone developers. Although the website revealed less about the new Ad network which would help iPhone developers monetize their applications, we have got a bunch of important news to keep you interested even though the company suggested developers to contact the company in order to get further details.

Few of the features of the new iAds is that developers can exclude Ads from competitor and also low quality and irrelevant Ads. Apple has also mentioned that the Ads will be targeting the right audience and will be country specific. iPhone developers will be charged 25 cents per click and brand advertisers will be charged $2.00 per-click.