‘Living With Digital’ survey by Futuresource Consulting provides interesting insights for iPhone developers on smartphone market and user behavior. The consumer survey was carried out in the UK, US, France and Germany on a sample of 2,500 respondents. The survey reveals that 64% of iPhone users watch video on their device. Other interesting findings of the study are-
- Facebook is driving the mobile internet usage. The social networking site is the most visited site followed by Google and YouTube across all territories while in the UK, BBC occupies third position.
- User generated content (UGC) account for majority of videos watched via mobile devices, although users are also watching clips, trailers and music videos.
- More than 25% of smartphone owners surveyed in the UK and US download apps. Gaming is the most popular across all four territories and 65% of smartphone users frequently play games on their devices closely followed by social networking and music. Over 40% users download social networking applications across all territories.”
- Apple iPhone owners are downloading the most games and paying for content. One in three iPhone users are making in-app purchases.
“A quarter of people in the UK and a third in the US now own a smartphone and this growth is set to continue, with Futuresource research showing that three in four people across the UK and US will own a smartphone by 2014,” said Alison Casey, Head of Global Content at Futuresource Consulting.
“The ever-increasing presence of smartphones across all four territories surveyed in our ‘Living With Digital’ study has seen greatest adoption of iPhone, HTC and Blackberry phones by the younger consumer, with the higher percentage of owners being under 25.”
The report notes that the focus on what users are willing to pay for when accessing content on mobile devices continues to influence the app developers. A common stream of income for the app developers is in-App purchasing, which has emerged as a significant revenue contributor.
Tags: iPhone, iphone developers




