Iads, Apple’s new Advertising network which helps iPhone and iPad developers to make money and companies build their business has kicked off well says the recent survey. The survey made by IDC reports that Apple’s share in mobile advertising will reach 21% of the entire market share. If this feat is achieved this should be considered as an emphatic win for Apple as snatching almost quarter of mobile Ad market share in less than a year is a phenomenal success.

Even Google’s reputed Ad-Mob is losing its share to the iAds along with Yahoo and Nokia. It is time for other mobile platforms to enter in to Ad ventures if they want to make a decent mark in the mobile advertising world. Else Apple will grab a major share in a time which people can rarely imagine.

A recent opinion take by Los Angeles Times on iAds has revealed that many iPhone and iPad developers are very happy with the iAds Advertising network. iPhone Developers are more than just happy with the new iAds as the program offers premium Ad placement which allows increased application revenue.

Not only developers but even Advertisers showed their happiness with the new iAds policy. Advertisers are pleased with iAd’s performance  noting the level of engagement for users and their willingness to revisit ads multiple times. This is a good news for both iPhone and iPad application developers as even though Apple left out third party developers out of the race its continued commitment to give something to iDevice developers is paying them off.

A recent report from Gartner said that Android OS has surpassed iPhone sales of mobile phones for the second quarter of 2010. Cross platform Android and iPhone developers would be more than just happy to know their favorite OS competing actively. This is amazing news for Android lovers even though not an alrming one for Apple. The report mentioned that about 10.6 million phones run on Android OS which represent 17.2% 2010 market share. iPhone stood at 8.74 million iOS phones with a 14.2% 2010 market share. Once again the top 2 Mobile OS share is dominated by Symbian with 41.2% of the market and RIM with 18.2% of the market.

Analyzing the possible reasons I feel that the shortage of iPhone 4 devices and also the series of rumors spread on blogs might have limited buying to a certain extent. Also another important reason is the iPhone 4 has not yet shipped to other countries yet. Also about 20 major handsets has shipping Android OS this season which is a major cutting edge for Android in Quarter 2 2010. All I can say is better days for iPhone are coming in Q3 and Q4 when the iPhone 4 spreads like an epidemic and more and more fantastic iOS 4 compatible apps hits the market.

Apple is releasing its new iOS updates very frequently one after the other. Not many days ago did we here about the beta update of the iOS and now iOS Beta 4.1 Beta 3 is made available to iPhone developers. Coming along with the update is a Game Center support, parental control for FaceTime and also proximity sensor fix.

This update is definitely has a good bunch of fixes and the OS looks almost complete for iPhone developers to do a bunch of try outs.