Appia, the world’s largest open app marketplace, has announced the launch of a latest performance based advertising network for iPhone developers. The new service will also be available for Android, Windows Mobile, BlackBerry, Java, Symbian, and Palm developers who want better ROI from their advertising efforts. The new service provides iPhone developers a ‘pay per download’ opportunity, enabling them to boost their app downloads. The iPhone developer has to pay only for results.
The new advertising network makes it possible for an iPhone developer and others to market their apps by targeting ads by country and platform. Moreover, an iPhone developer can also target customers across Appia’s distribution network, which reaches over 200 million mobile subscribers in more than 200 countries.
“While developers scramble to figure out discoverability in light of new policies within Apple’s App Store and Google’s Android Marketplace, we are providing new options for developers to market and promote their apps and only pay for results,” said Jud Bowman, founder and CEO, Appia.
“Our performance-based advertising network gives developers a powerful way to directly influence the placement and traffic of their apps, leading to greater discoverability and increased downloads,” he added.
Appia’s new service will be directly integrated into the Appia Developer Program, making it easy for iphone developers to set up and run pay-per-download campaigns and promote their apps. Once an app is uploaded, an iPhone developer has to simply set the bid price per download, choose the countries they would like to target, and select a payment system. Developers will also get access to online reports wherein entire campaign activity will be segregate by platform, device and country to give a better overview of the campaign.
“We have found the quality of traffic via Appia to be very high relative to other mobile advertising channels and have been very pleased with our actual cost per registration across Android and Blackberry Platforms,” said Jo Ryall, Marketing Manager for North America at Flirtomatic.
“For most developers, if you’re not in the top 25 search results for your category; your app has little chance for success. Appia’s new program gives us greater control over marketing and distribution, so we can reach new users and drive downloads more effectively,” he added.
Interested iPhone developers can visit www.appia.com/ppd to sign up.
Tags: Apple app promotion
, iPhone App Developers
, iphone app promotion
, iphone developer
, iphone developers
, mobile app developers