Reports from Inside Mobile Apps reveal that iPhone maker Apple may have prohibited iPhone developers from practicing pay-per-install. Pay-per-install is a business strategy employed by several iPhone developers to position high in App Store charts wherein they offer their apps in other games. Players can download the apps to get virtual currency for their game and the developer pays for the download.

According to the reports, some iPhone developers have received app rejection notices in the last few days, saying that their apps are prohibited from having offer walls. Clause 3.10 of Apple’s developer agreement, says, “Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program.” And, it seems the company is now using that clause to prohibit iPhone developers from deploying offer walls in their apps. Apple’s recent move has put the fate of thousands of apps with Pay-per-install hanging in balance.

The report further says that the Cupertino based company may be contemplating using additional parameters, in addition to download figures, to rank apps in its charts. The latest move from Apple may compel iPhone developers to change their business model. It would be interesting to see how the developers respond to the latest change in App Store policy.

Via- Inside Mobile Apps